I have consistently thought that marketing promotions were broadly applied but not very well executed. Marketing campaigns in a number of ways is a basically decent thought for a wide array of things. You can hand out pencils, hats, or other little gadgets with your product name on it. This is a method to spend little money on an advertising campaign this will cause some level of name awareness. The issue of how effectual these merchandising merchandising campaigns are is open, though. If I open up my junk drawer, I will discover hundreds of merchandising pens and erasers in there, but I couldn't name a solitary trademark right off. Unless you sell something such as stationary which individuals associate with pencils, these type of promotional giveaways are nothing but a waste of money.
In my humble opinion - and I always tell my clients this - niche marketing campaigns should only be done for special purposes. Guerrilla marketing can work wonderfully depending on what kind of product you sell, but the niche marketing campaign must be carefully tailored. Just going out in to a public square and holding a contest or giving away a product will not generate any business for you at all. You need to think strategically.
One of my absolute favorite places to do niche marketing promotions is at clubs and bars. When folks are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, food, drink mixers, or just T-shirts, people will get focused on your marketing campaign. If they get to come home with a memento of their night, they will forever relate it with the fun of going out partying with friends. This is what successful merchandising promotions try and do - create those varieties of positive associations about your product or brand name.
Hot summer time afternoons are also a good time for marketing campaigns. If you are willing to spend a few thousand dollars giving away free drinks in a crowded public thoroughfare, people will absolutely love you. Even if you are giving out something that does not strictly go together with the weather - such as a salty snack - people will still be grateful as long as they get a bit of water with it. If you can catch people at an unguarded minute, you can achieve their brand loyalty before they even know what hit them. That's what rewarding merchandising campaigns are all about. Leave the brand-name pens in the home!
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